Thought Tweet #761 How To Create A Real Scary Sales Monster...a recipe

The Thinking Behind The Tweet

Really, I am not 100% sure how I did it.

I just know I did it.

Actually, I did it more than once in my career.

I somehow created some high-octane sales beasties that were real scary.

While I don't have the exact recipe I do know the key ingredients and the key process steps:

1. Take 2 big egos - make sure one is your own and the other junior [junior, in the hierarchical sense or you will not be able to claim credit for the creation of the Sales Monster]
2. Apply some loud volume.
3. Blend the big egos together harshly with some lofty goals.
4. Send the junior ego out to the field under very-tight time deadlines.
5. Allow a free run for a few days.
6. Voila - a Sales Monster.