Thought Tweet #951 The processes you use when you communicate influence people more than the logic you express.

The Thinking Behind The Tweet

According to Chip Heath and Dan Heath ['Decisive', 2013] "When the researchers compared whether process or analysis was more important in producing good decisions - those that increased revenues, profits, and market share - they found that "process mattered more than analysis - by a factor of six.""

Good Decision Making relies on good decision-making processes.

Good Influencing relies on good influence-making processes.

And Business Contains Only 3 Things: People, Processes, & Situations