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Name of author Rick Baker, P.Eng.

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Communication tip: People want to hear positive messages…so why not deliver positive messages.

by Rick Baker
On Aug 21, 2014

The Thinking Behind the Tweet

We tested positive and negative marketing messages. We tried both "in these tough economic times" and "to build for the future". We found our positive messages were twice as successful as our negative messages. So we work to keep our communications on the positive side of centre.

 

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Communication: Improving Communication | Marketing | Sales | Thought Tweets

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