by Rick Baker
On Aug 23, 2014
The Thinking Behind The Tweet
Human beings are biased creatures. One bias is known as the rhyme-as-reason effect.
According to Wikipedia -
"The rhyme-as-reason effect is a cognitive bias whereupon a saying or aphorism is judged as more accurate or truthful when it is rewritten to rhyme." And "For an example of the persuasive quality of the rhyme-as-reason effect, see "if it doesn't fit, you must acquit," the signature phrase used by Johnnie Cochran to gain acquittal for O.J. Simpson in Simpson's murder trial."
Consider the rhyme-as-reason bias when you:
- create leader's messages
- create marketing communications