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Name of author Rick Baker, P.Eng.

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Marketing by Avalanche

by Rick Baker
On Jun 8, 2010
Huge numbers of people are hammering away, trying to capture other people's attention and cause them to do this or to do that.
 
***
 
Every Thursday someone places on my laneway a plastic bag filled with flyers and other direct sales stuff. I was very glad it didn't snow much last winter. I only choked my snow blower twice with those bags of sales flyers. Now, getting all those jammed-in chunks of paper out of my snow blower was quite a task. Now, I'm hoping it doesn't rain on Thursdays: it is annoying when those flyer bags get all wet and mushy.
 
Last week I received 5 e-mails promoting an upcoming presentation to be held in Oakville. I guess I could press a button somewhere to unsubscribe from these communications. But, I have decided not to do that. I'm very curious about watching these folks going about their marketing. And, maybe someday I will want to visit Oakville.
 
Yesterday, I received a note from a friend. The note was part of an exchange we are having about networking (ie, people networking). One phrase caught my attention:
 
most work environments are about "more" versus "better"
 
That said, I'm going to cut this blog short...

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