by Rick Baker
On Sep 17, 2010
Sales Tweet #45 Some of Ernest Seller's Clients are avid readers. He wonders if that is of 'selling' significance.
The Thinking Behind the Sales Tweet
OK. Ernest wondered that then he let the thought slip away because, as usual, he was really busy. If he had spent a little more time thinking he may have concluded 'Yes, some of my Clients are avid readers. I can tell that by looking at the books on their desks, shelves, and in their bookcases'. 'The next time I look at those books I will have to remember to think about what types of books and what does that mean...as examples: What does it mean when my Client has her university textbooks on display? What does it mean when my Client has a set of football books or magazines on display?' But - none of those questions came to Ernest Seller's mind. He was too busy.