by Rick Baker
On Sep 22, 2010
Sales Tweet #48 Pull out the stops for your next trade show. Spend one hour preparing for each hour of attendance.
The Thinking Behind the Sales Tweet
While visiting some 300 or so businesses during the last 2 years, I have been fortunate enough to see some absolutely amazing work done in preparation for trade shows. Trade show participation has been treated like a project and given a full project-management effort...including: trade show floor plan with colour coded pins and coloured connecting strings, pre-set meetings under coordinated timetables, competitive analyses, attendee lists, video shoots with Clients, special touches added to break-out meeting rooms, etc. Time spent planning for trade shows pays off in multiples.