by Rick Baker
On Apr 8, 2011
Sales Tweet #190 Ernest Seller doesn’t like to buy self-help literature…it all started when…
The Thinking Behind the Sales Tweet
When he was a young man, Ernest Seller kept hearing all the buzz about self-help literature. So he went to a bookstore and asked the fellow at the desk, "Where's the self-help section?" The fellow replied, “If I told you then it would defeat the purpose”. Ernest concluded self-help literature is an oxymoron.