by Rick Baker
On Feb 13, 2013
Thought Tweet #673 Talents are not what we do; Talents are the 'substances' that define us and make us unique.
The Thinking Behind The Tweet
Talents are the numbers of our personal combination lock; talents are the keys to our desires and action-drivers.
Talents stand to explain why we do what we do.
by Rick Baker
On Feb 13, 2013
The @GKWCC #P2P series of thought tweets contains ideas, quotes, & suggestions provided by local business leaders at "CEO Peer-to-Peer" group meetings, sponsored by the Greater Kitchener Waterloo Chamber of Commerce.
The goals of the thought tweets: to help local business leaders and to promote the sharing of business thoughts.
The thoughts expressed are not opinions of the Greater Kitchener Waterloo Chamber of Commerce...they are opinions of local business leaders who are Chamber members and participate in the Chamber's CEO P2P program.
by Rick Baker
On Feb 12, 2013
Thought Tweet #672 What appears to us as a treasure of difference often appears to others as a trash of similarity.
The Thinking Behind The Tweet
One man's trash is another man's treasure.
Marketing and sales people tend to think their products and services are different, i.e., holding a differential advantage over the products and services of their competitors. The marketing and sales people 'treasure' those differences.
Meanwhile, clients confirm they see little difference in the offerings of their suppliers; they see much similarity.
So, when we go on about the differences in our products and services and the advantages and benefits those differences bring to our clients we need to make sure we are not trash talking.