by Rick Baker
On Aug 29, 2020
The Thinking Behind The Tweet
If I told you once I told you a thousand times...
...use it or lose it.
[Then there's the unthinkable - Is it possible my communications are that bloody uninteresting?]
More on, falling on deaf ears..
by Rick Baker
On Aug 28, 2020
The Thinking Behind The Tweet
This is not a horrible dysfunction, it's just an all-too-common bad habit.
Why would a person not want to take chances, make changes, and grow?
Perhaps we should first explore the extent of their Fear of Criticism and their Fear of Poverty...see Napoleon Hill's 1937 classic, 'Think and Grow Rich'.
Linked to Fear of Poverty - according to psychologists, we fear losing existing things more than we desire gaining new things. Fear of loss outstrips desire for gain by a factor of about 4-to-1.
Do you feel that way?
Do you favour the status quo over change?
by Rick Baker
On Aug 27, 2020
The Thinking Behind The Tweet
Human beings are biased creatures. One bias is known as the rhyme-as-reason effect.
According to Wikipedia -
"The rhyme-as-reason effect is a cognitive bias whereupon a saying or aphorism is judged as more accurate or truthful when it is rewritten to rhyme." And "For an example of the persuasive quality of the rhyme-as-reason effect, see "if it doesn't fit, you must acquit," the signature phrase used by Johnnie Cochran to gain acquittal for O.J. Simpson in Simpson's murder trial."
Consider the rhyme-as-reason bias when you:
- create leader's messages
- create marketing communications