by Rick Baker
  
  On Jan 20, 2011
  Sales Tweet #134 The Boss suggested Ernest use his brain...after all, it's the little things that count.
   
  The Thinking Behind the Sales Tweet 
  Ernest sees himself as quite a handyman. He shares his handyman stories with his coworkers. The Boss, hearing all this, is trying to figure out how to get Ernest to do some DIY Thinking.