by Rick Baker
On Sep 30, 2011
Sales Tweet #315 "If you don't execute your ideas, they die." Roger Von Oech
The Thinking Behind the Sales Tweet
That’s an oxymoronic or at least paradoxical ifferism…ie, it is an aphorism that begins with ‘if’. An aphorism is an original thought expressed concisely in a memorable way….memorable wisdom. [that's an 8-word example of how to hit a bunch of nuances in our wonderful English language...even though, I believe, it fails to meet the rules of proper grammar]