by Rick Baker
  
  On Jul 25, 2011
  Sales Tweet #266 Mr. Kaye to Ernest Seller: “Have you ever hunted bear?” Ernest: “No, but I’ve fished in shorts.”
   
  The Thinking Behind the Sales Tweet 
  Yup, Ernest loves fishing. Just the other day he mentioned that to The Boss. When he heard that The Boss asked, “Ernest, do you eat what you catch?” Ernest replied, “Yes, I eat every fish I catch”. That’s when The Boss said, “That’s a surprise; they say fish is brain food”.