Thought Tweet #619 The need for clear differential advantage and crisp value propositions is increasing.

The Thinking  Behind The Tweet

Social media has created a huge volume of information - available and accessible to buyers. And, buyers do their homework. They can sift the chaff of lame marketing and sales thoughts with the blink of a mouse or keypad.

Social media has created a huge volume of information - available and accessible to strategists and marketers. And, it can overwhelm strategists and marketers. Time to get back to the "PQS basics".