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Name of author Rick Baker, P.Eng.

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Thought Tweet #619

by Rick Baker
On Nov 29, 2012

Thought Tweet #619 The need for clear differential advantage and crisp value propositions is increasing.

 

The Thinking  Behind The Tweet

Social media has created a huge volume of information - available and accessible to buyers. And, buyers do their homework. They can sift the chaff of lame marketing and sales thoughts with the blink of a mouse or keypad.

Social media has created a huge volume of information - available and accessible to strategists and marketers. And, it can overwhelm strategists and marketers. Time to get back to the "PQS basics".

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Marketing | Sales | Thought Tweets

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Copyright © 2012. W.F.C (Rick) Baker. All Rights Reserved.