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How To - Pitch Your Business Idea

by Rick Baker
On May 4, 2010
A fascinating experience…
 
…watching people pitch their business ideas to people who possess money
 
For example: Dragon’s Den, Shark Tank, and other such TV shows enjoy a level of popularity. Our universities have business-pitch contents. Also, our community has its Golden Triangle Angelnet. goldentriangleangelnet.angelgroups.net  
 
And, of course, Spirited Investors receives many requests. www.spiritedinvestors.ca
 
In an effort to help people who struggle with pitching their business ideas I am working on a book, which will provide ‘How To’ advice.
 
Here is a sample –
 
How To Pitch Your Business Idea
  1. Know the way business funders think
  2. Project a pleasing presence…unleashing your personality
  3. Impress them with your natural confidence
  4. Keep it concise...in less time than provided, absolutely nail a few key points
  5. Keep it simple...do not bore them with details or annoy them with jargon
  6. Anticipate the questions...and when they are asked, answer them crisply
  7. Know the way business funders think
A couple of points:
  • Yes, I know I repeated “know the way business funders think”. I wrote that twice because I thought writing it 5 times might annoy you and subtract from the value.
  • Business Idea Pitches:  it seems to me this is an extreme territory for human communication.  Certainly, it is much more intense/extreme than everyday business communication. And, it is more intense/extreme than the average sales pitch or deal negotiation. 
For most people who take the adventure, doing a Business Idea Pitch is one of the most-challenging communications in business.

Tags:

Investor Funding | Personalities @ Work

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