Sales Tweet #19 Measuring the results of defined action steps. That's a key to understanding rather than guessing.

 

Just about everyone agrees we need to measure things. A quick look at most of the things we consume proves just about everything is measured: automobile horse-power, drink millilitres, lumber board-feet, bolt inches and thread size, flour kilograms, etc. Most things we handle are measured. Yet, very often sales people and marketing people ignore the need to measure the results that follow the action steps. My friend says success is easy as PIE: Plan, Implement, and Evaluate. The PIE thinking allows us to make adjustments and achieve our goals. However, if we fail to Evaluate then we deprive ourselves of the information we need to make Changes For The Better.