by Rick Baker
On Aug 31, 2010
Sales Tweet #32 Spend some time on LinkedIn. How active are your best Clients today? What are they doing and saying?
The Thinking Behind the Sales Tweet
LinkedIn is a tool: a tool for self-education and a tool for building relationships. If you totally disagree with that comment then don’t read on. If you are still reading then…pick the 10 Clients who impress you the most. Or, pick a mix of Clients and Probable Clients…people who fit the profile of your Ideal Target Client. Now, check out those people on LinkedIn. You probably want to do this on your laptop while watching TV [i.e., this lends itself to multi-tasking]. What are your ‘ideal’ buyers doing on LinkedIn? Are they well-connected? If so, then – to whom? Do they ask LinkedIn Questions? If so, then – what questions? Do they provide answers to other folks’ LinkedIn Questions? If so, then – what types of questions do they answer? What can you learn about your Client by watching what they do? [There are several other LinkedIn things to look at. We will cover them in later tweets.]