by Rick Baker
On Oct 12, 2010
Sales Tweet #62 What's your company's Differential Advantage? Are you thrilled about it? Are your Clients thrilled?
The Thinking Behind the Sales Tweet
Why should people buy from your company rather than buy from one of your competitors or do nothing? If you can not answer this then ask your boss. Or ask the Marketing Vice-President. Check your marketing literature. Check your website. Can you see how your company's Differential Advantage screams out to Probable Clients?