by Rick Baker
On Oct 14, 2010
Sales Tweet #64 How many referrals did you get so far this month? Does your referral program need a tweak?
The Thinking Behind the Sales Tweet
There are 2 major categories of Referrals: Type (1) the referrals you solicit and Type (2) the referrals that happen naturally…i.e., Type (2) happen when you are pleasantly surprised as your happy Clients bring you new Probable Clients. Type (2) referrals are the supreme compliment. They signal you are providing most-excellent service and Value.