by Rick Baker
On Jan 17, 2011
Sales Tweet #131 Ernest Seller has 3 sales traits: a big smile, shiny shoes, & a lousy sales territory.
The Thinking Behind the Sales Tweet
The big smile: that’s Ernest's best quality. Ernest is a naturally-happy fellow. Some call him indomitable. But, most use other words to describe Ernest. Shiny shoes: Ernest loves shoes, especially white shoes…an important part of his sales wardrobe. Ernest also likes two-tone shoes. However, he doesn't think they send as strong a sales-success signal as white shoes.