by Rick Baker
On May 13, 2011
Sales Tweet #215 Friday the 13th: Ernest advises, “Heads up! Don’t break a ladder or walk under a black cat today”.
The Thinking Behind the Sales Tweet
One Thursday the 12th a superstitious co-worker was warning Ernest Seller about the many things he should not do on Friday the 13th. The Boss had arrived just as the co-worker was warning Ernest about ‘step on a crack, break your mother’s back’. The Boss quickly added, “Don’t count that one out…after raising Ernest, traction would be a relief”.