by Rick Baker
On May 24, 2011
Sales Tweet #222 LinkedIn is a sales tool - browse through your Clients' Contacts…that’s a way to prospect.
The Thinking Behind the Sales Tweet
The value of LinkedIn is the value it captures around Strong Links [1st Contacts] and Weak Links [2nd and 3rd Contacts]. There is an argument to be made the most value exists around Weak Links. Weak Links such as 2nd and 3rd Contacts under LinkedIn are prospecting territory. More about Weak Links https://rickbaker.ca/post/2010/10/13/Networking-The-Strength-of-Weak-Links.aspx