by Rick Baker
On Jul 27, 2011
Sales Tweet #268 Mr. Kaye had a cough. He took a laxative by mistake. His throat still hurt but he coughed a lot less.
The Thinking Behind the Sales Tweet
That is…until Ernest arrived for their meeting and Mr. Kaye’s blood pressure started to rocket. When Ernest arrived he saw what looked to him like a big smile on Mr. Kaye’s face…the more Ernest talked the broader the smile got. On top of this, no doubt about it, those were real tears in Mr. Kaye’s eyes. To this day Ernest wonders why Mr. Kaye crawled out of his chair, left his office and never returned.