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by Rick Baker
On Feb 3, 2012

Do you regularly achieve the business goals you set?

If you do then Great! You are among the Highly Successful minority.

If you do not regularly achieve your business goals then this Thought Post provides some ideas that will help you if you take heed and then take Action.

Write down your goals.

Every business guru will tell you that. Business gurus have been telling business leaders that for at least 100 years. For at least 50 years, reputable scientific studies confirm it is sound advice....when you write down your goals you increase the likelihood you will achieve them.

Yet, most people do not write down their goals. And, based on what we have seen during our interviews of 400 businesses, very few people - I mean, very few people - write down goals in a manner that maximizes the likelihood of achieving the desired future results.

The method for setting MAXIMIZER GOALS is simple. And, it really isn't that time-consuming. Yet, for a number of reasons, people avoid it. It boils down to a matter of discipline.

We are living through a business era where discipline is being tested to its limits...and, more often than not, discipline is failing the test.

Inject some discipline into your business processes.

Inject some goal-setting discipline.

There are simple tools for goal setting. Spirited Leaders offers a number of free tools. Here are links to a couple of our 1-Page Tools: SMART Goals and SMARTACRE Goals.



Here's a link to Brian Tracy's 2010 book - GOALS! In this book he provides his thoughts about

"7 Keys to Goal Setting: 

  1. Goals must be clear, specific, detailed, and written down
  2. Goals must be measurable and objective
  3. Goals must be time bounded
  4. Goals must be challenging
  5. Goals must be congruent with your values and in harmony with each other
  6. Goals must be balanced
  7. You must have a definite purpose for your life"


1-Page Tools | Entrepreneur Thinking | Goals - SMARTACRE Goals

Comments (9) -

rick baker
4/8/2012 9:45:54 PM #

"He who wills believes with a tolerable degree of certainty that will and action are somehow one - he attributes the success, the carrying out of the willing, to the will itself, and thereby enjoys an increase of that sensation of power which all success brings with it."

Friedrich Nietzsche
'Beyond Good and Evil', (1886)

rick baker
4/28/2012 9:43:39 PM #

A Goal Achievement System has 5 parts

1. Setting Goals
2. Planning Strategy
3. Building Belief
4. Developing Strengths
5. Managing Process

Ron Willingham
‘The Inner Game Of Selling’, (2006)

rick baker
5/4/2012 9:21:19 PM #

"It is always the personal side that creates the problems, the stress, or messes up the goals."

Dr Henry Cloud
'Integrity', (2006)

rick baker
6/13/2012 9:21:43 PM #

“In all great successes we can trace the power of concentration, riveting every faculty upon one unwavering aim; perseverance in the pursuit of an undertaking in spite of every difficulty; and courage which enables one to bear up under all trials, disappointments, and temptations.”

Orison Swett Marden
‘Pushing to the Front’, (1911)

rick baker
5/26/2013 8:19:26 PM #

"If you don't have a consistent goal in life, you can't live in a consistent way."

Marcus Aurelius
'Meditations', (170's)

rick baker
8/11/2013 10:13:01 PM #

About Wildly Important Goals - WIGS

WIG: all else being status quo, what one change will have the greatest impact on your business?

The answer will be from within the whirlwind (Operating) or from outside the whirlwind (Strategic).

As the change is completed it becomes part of the Whirlwind.

Rule 1. No more than 2 WIGs/team at any given time

Rule 2. The battles you choose must help ensure you win the war.

Rule 3. Top-level Leaders can veto but cannot dictate. Senior-level leaders will determine the top-level WIG. Veto lower-level WIGS if they don't lead to completion of top-level WIG.

Rule 4. All WIGS need to have the form "from X to Y by when".

McChesney, Covey, & Huling
'The 4 Disciplines of Execution', (2012)

rick baker
11/24/2013 11:01:00 AM #

“A human being always acts and feels and performs in accordance with what he imagines to be true about himself and his environment...For imagination sets the goal ‘picture’ which our automatic mechanism works on. We act, or fail to act, not because of ‘will,’ as is so commonly believed, but because of imagination.”

Maxwell Maltz,
'Psycho-Cybernetics', (1960)

rick baker
10/9/2014 2:57:44 PM #

From Warren Greshes' 'The Best Damn Sales Book Ever' (2014)

3 reasons to write down goals:

1. So you don't forget them.
2. So you become committed to them.
3. So you become accountable to yourself.

"If you're not willing to take 5 or 10 minutes to write it down what makes you think you'll be willing to invest 5 or 10 years of time energy and effort to achieving it?"

rick baker
12/12/2015 4:30:33 PM #

"Goals provide the energy source that powers our lives. One of the best ways we can get the most from the energy we have is to focus it. That is what goals can do for us; concentrate our energy."

Denis Waitley

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