by Rick Baker
On Jul 10, 2012
After talking with several hundred business owners and leaders during the past 4 years, I have noticed some trends.
Many businesses are struggling with social media...
- people seem to believe there are magic formulae and secret prescriptions for social media & marketing success
- people don't realize nobody has a clear image of the future [...we are making it as we go along]
- some people think they have exact/precise prescriptions for social-media success [yet, they cannot deliver on their claims]
- as communication tools become more advanced and widespread, the less actual contact we have with other people
Many businesses are struggling with sales...
- many lack good hiring process...accepting too many unknowns at the time of hiring
- many lack good sales process & training, putting too much reliance on old methods and past success
- many lack insights of true value to good salespeople and clients
- few pay attention to clients' clients
Many businesses are struggling with communication...
- many people have difficulty handling the volume of communication they face [e-mail is often cited as the key problem]
- many people fail to reply to communications...unless they see immediate value they do not reply to e-mail to phone messages
- most people fail to grasp the proven value of weak links
- for many businesses communication shortfalls create extra work, kill morale, and stifle innovation