Thought Tweet #532 When you think on narrow paths you can be efficient; when you think on broad paths you can be effective.

The Thinking Behind The Tweet

And, being effective is twice as productive as being efficient. That 2:1 ratio makes sense...it signals the value of leadership ['effectiveness' being a, or the, key word] and management ['efficiency' being a, or the, key word].

About Business Paths

Reference for the 2:1 ratio comment above: Dixon & Adamson, 'The Challenger Sale - Taking Control of the Customer Conversation', (2011)