Thought Tweet #649 One key to business success is freeing up as much time as possible for not-Routine work. 

The Thinking Behind The Tweet

1. When we systematize routine work it can be done quicker, with fewer errors. Seeking Simple
2. When we do routine work quicker we have more time for not-Routine work.
3. not-Routine work contains the most Value and the only Value that is resistant to commoditization.
4. So, more time spent on not-Routine work means more time creating value.
5. And, more time creating Value means higher returns on investment...and more profit.