The Thinking Behind The Tweet

Don't let new communication technologies and media-options confuse you.

Yes, I accept the fact many people face computer lights hour after hour, day after day, and that probably has changed the way many of us read. For example, this probably has reduced both our interest in and ability to read lengthy paragraphs 'on-line'. So, we probably do prefer bullet points over lengthy on-line prose.

And Yes, I accept we are inundated with advertising messages after advertising messages [the Attention Dilemma]. So, the things we communicate must be interesting to catch and hold other people's attention.

Don't let these things confuse you - people have not changed.

We just need to pay more attention to them.