The Thinking Behind The Tweet

1.     When we systematize routine work it can be done quicker, with fewer errors. Seeking Simple

2.     When we do routine work quicker we have more time for not-Routine work.

3.     not-Routine work contains the most Value and the only Value that is resistant to commoditization.

4.     So, more time spent on not-Routine work means more time creating value.

5.     And, more time creating Value means higher returns on investment...and more profit.