by Rick Baker
On Aug 21, 2014
The Thinking Behind the Tweet
The main point is - Listen. Don’t make comments about your competition. And 'overrule' yourself if you are tempted to ask leading questions. When your Client brings up your competition it means something. Your challenge is to determine what it means. You can prepare for this inevitable situation by planning the questions you will ask your Client after your Client raises the topic of your competition. When you design those questions, design them carefully