The Thinking Behind The Tweet

Brain experts are telling us: The uptrend in multi-tasking, especially multi-tasking involving high-tech communication devices, is changing neural patterns strengthening some paths and weakening others. The neural paths that allow us to talk on the cell phone while surfing the web or creating s spreadsheet are strengthening while the neural paths that allow us to focus and concentrate are taking a back seat.

As this trend continues huge numbers of human beings will be able to do huge amounts of mediocre stuff.

We have a choice: we can choose to multi-task our way to mediocrity or we can focus & concentrate for work-performance excellence.

Put another way: we can choose to multi-task or we can choose to task-multi. [And major success only happens when w choose the latter.]