If you inspire people, you have the first ingredient for growing profits.

If you do not possess a magnetic personality, you can still inspire people and grow profits. You do that by developing your communication skills. Perhaps, Warren Bennis said it best¹: 

"successful leaders have an extraordinary, though not necessarily charismatic, ability to communicate their vision in a way that allows their people to make it their own and give it personal meaning."

Bennis boiled it down to 4 traits of leadership:

• Attention - the leader's intentions are clear, strong, and visible...successful leaders exhibit focus
• Meaning - followers understand and buy into the leader's vision
• Trust - the leader's actions are consistent with the leader's expressed vision [i.e., Integrity as Spirited Leaders defines it]
• Self - the leader has high self-regard and high regard for others...errors are seen as mistakes, a necessary opportunity to learn

Creating a shared sense of community: community has taken on a whole new meaning with the explosive growth of social media...consider, for example, the impact of Facebook. So, it now takes much more thought and effort to create a meaningful sense of community. Creative thought must be applied. 

Making work exciting and worthy of dedicated commitment: again, the pace of change makes this more complicated. The businesses that figure out and make workplaces more exciting will have a chance to survive. The rest will not.

Footnote:

1. 'The Leader-Manager', (1986), edited by John N. Williamson