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It is time to take Future Shock more seriously

by Rick Baker
On Dec 11, 2013

There are lots of problematic people issues out there. Many people are struggling with anxiety. Many people are struggling with depression. Many people are struggling with respiratory issues and allergies. Many people are struggling with stress and a range of other maladies.

In reaction to these maladies, we have many new government rules... accessibility rules, scent-free rules, non-smoking rules, and a range of rules covering food preparation and food services. And, in reaction to these maladies we have much advertising...cold remedies, flu shots, breakfast cereal vitamins... and medicines to ease or cure everything from shingles & COPD to hair loss & erectile dysfunction. You know all these things and more; you watch TV.

"Future shock is the shattering stress and disorientation that we induce in individuals by subjecting them to too much change in too short a time."

"Man has a limited biological capacity for change. When this capacity is overwhelmed, the capacity is in future shock."

Alvin Toffler

'Future Shock', (1970)

Clearly, many people are struggling with varieties of physical-health and mental-health problems.

And there is a great deal of activity aimed at helping people with their problems. In addition to government rules and the media, 'wellness' products and services are being introduced into business environments. Much time, effort, ad money is being spent to address the maladies experienced by business people.

About people maladies in the small-business sector…

For the most part, the small-business sector is being tolerant, silent, perhaps confused, and perhaps with blinders on. In the tolerant & silent small-business sector, maladies consume vast quantities of energy and create a broad-and-deep range of interpersonal dysfunction and sunk personnel expenses.

In summary:

Technologies have changed exponentially.

People have not.

People have taken on then fed on maladies.

What’s missing in the small-business sector?

The missing ingredient is common sense…simple common-sense thinking and simple common-sense action. The missing thinking & action awaits accurate perceptions and simple/straightforward plans.

And, the missing thinking & action begins with self. 

Consider your maladies.

Don't embrace them. Cut them down to size.

Throw away the thought that you are too busy...know - You DO have time! Time is yours now...this instant.

You DO have time! You have time this very moment to begin to adjust your thinking. You have time this very instant to avoid the sweeping wave of 'Future Shock' that, apparently, is catching so many others.

Recognize 'Future Shock' is an avoidable and treatable malady. It feeds on "I am too busy" and "I do not have time". It feeds on tolerance of woes, misery loving company, & tolerance-avoidance of unacceptable symptoms. It feeds on laziness. It feeds on bad news. It feeds on negative media. It feeds on TV prescriptions. It feeds on mind-numbing 'Reality Shows'. It feeds on the ignorance of other people.

And, most dangerous of all, it feeds on ignorance of self.

Immunize yourself!

 

***

"The illiterate of the future will not be the person who cannot read. It will be the person who does not know how to learn."

Alvin Toffler

***

 

PS: This 'Future Shock' is so vile and pernicious it is even squeezing the joy out of NFL football. 

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