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Name of author Rick Baker, P.Eng.

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Thought Tweet #517

by Rick Baker
On Jul 10, 2012

Thought Tweet #517 The busier we are the less we remember...that's why there's value in writing things down.

 

The Thinking Behind The Tweet

Writing things down: it's a simple thing to do...it's also a powerful strategy for aiding memory and a powerful tactic for delivering on promises. And, that builds trust. So, writing things down provides support for building trust.

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Brain: about the Human Brain | Thought Tweets

Symptoms of recession-ridden businesses

by Rick Baker
On Jul 10, 2012

After talking with several hundred business owners and leaders during the past 4 years, I have noticed some trends.

Many businesses are struggling with social media...

  • people seem to believe there are magic formulae and secret prescriptions for social media & marketing success
  • people don't realize nobody has a clear image of the future [...we are making it as we go along]
  • some people think they have exact/precise prescriptions for social-media success [yet, they cannot deliver on their claims]
  • as communication tools become more advanced and widespread, the less actual contact we have with other people
Many businesses are struggling with sales...
  • many lack good hiring process...accepting too many unknowns at the time of hiring
  • many lack good sales process & training, putting too much reliance on old methods and past success
  • many lack insights of true value to good salespeople and clients
  • few pay attention to clients' clients
 
Many businesses are struggling with communication...
  • many people have difficulty handling the volume of communication they face [e-mail is often cited as the key problem]
  • many people fail to reply to communications...unless they see immediate value they do not reply to e-mail to phone messages
  • most people fail to grasp the proven value of weak links
  • for many businesses communication shortfalls create extra work, kill morale, and stifle innovation

Copyright © 2012. W.F.C (Rick) Baker. All Rights Reserved.