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Name of author Rick Baker, P.Eng.

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Sales Tweet #28

by Rick Baker
On Aug 25, 2010
Sales Tweet #28 Ask sales-role candidates how they buy (1) shoes, (2) a big TV, and (3) a car. So - how will they sell?
 
The Thinking Behind the Sales Tweet
I believe there is value in analysing how sales people buy. Sales people's approach to buying will impact on their approach to selling. There are many specific things to look out for. For example, is the sales person an impulsive buyer? If so, then is the sales person as impulsive as the price of the item to be purchased increases...i.e. from shoes to a big TV and from a big TV to a car? Another example, does the sales person involve others or go it alone for purchasing? The self-image of the sales person will influence how the sales person perceives buyers.

Tags:

Questions?: The Art of Asking Good Questions | Sales | Thought Tweets

The Art of Recruiting - #2

by Rick Baker
On Aug 24, 2010
In an earlier blog I described some of Guy Kawasaki’s thoughts about - The Art of Recruiting.
 
In his book Reality Check, Guy presents thoughts he obtained from a colleague, Craig James of eMolecules.
 
Craig James is a former Hewlett-Packard employee. Craig describes how his unit of H-P achieved noteworthy success using a project-management approach to recruiting. They treated recruiting like a project. They used a project-team approach, with a team leader. They used the same interview process for each candidate. They worked to perform the recruiting under a short time frame…i.e., they worked to reduce the variables so each candidate was treated in a very similar way.
 
The H-P interview process steps can be summarized as:
  • Host: greet candidate, give tour, explain interview process [20-30 minutes] 
  • Technical interview #1: tough, detailed, technical grilling [60 minutes]  
  • Project manager interview: the hiring manager, non-technical interview with focus on the job [45-60 minutes]  
  • Lunch: with the project manager and one other project team member...informal 
  • Human Resources interview: details about benefits and the company...reference checks [30 minutes]  
  • Technical interview #2: like technical interview #1 but less intense...explore candidates prior work…dig into the candidate’s explanations of his/her successes and failures [60 minutes] 
  • Host (reprise):...follow up questions and discussions of the next step...thank candidate [15-20 minutes]
Ultimately, the H-P team would reach a decision. Regularly the team members reached similar decisions so when the met as a team to discuss the candidates, consensus was, in general, easy to achieve.
 
As usual Kawasaki provides lots of good ideas, including many more helpful pieces of advice provided by Craig James.
 
More on the art of recruiting in future blogs…

Tags:

Leaders' Thoughts | Entrepreneur Thinking

Sales Tweet #27

by Rick Baker
On Aug 24, 2010
Sales Tweet #27 When you buy things observe the sales people. Some are quite amazing. What are they doing right?
 
The Thinking Behind the Sales Tweet
Sales people will do better if they observe like Sherlock Holmes and ask questions like Lieutenant Columbo. If they must make a choice then they should choose to act more like Columbo because he was observant and he always managed to get the criminals to trap themselves. Links to learn more about these famous detectives.

Tags:

Sales | Thought Tweets

Sales Tweet #26

by Rick Baker
On Aug 23, 2010
Sales Tweet #26 Ernest Seller thinks It could be a Manic Monday. Those coffee spills. He packed some extra clothes.
 
The Thinking Behind the Sales Tweet
I guess you could say Ernest Seller is an 'old school' salesman. He fancies himself to be a sharp dresser. Ernest has a full wardrobe of bright plaid sports jackets, flowery ties, and patent leather white shoes. It's his fashion statement and it's his sales statement.

Tags:

Thought Tweets | Ernest Seller

Sales Tweet #25

by Rick Baker
On Aug 20, 2010
Sales Tweet #25 If your boss is all over you then the best wrestling escape move is called 'Closing Some Sales'.
 
The Thinking Behind the Sales Tweet
Often very good sales people forget to close deals. There are many reasons why this happens. Regardless, it tends to trouble both the sales people and their sales managers. Sometimes, sales people place the majority of the blame on the boss rather than on themselves. Actions, successful sales actions like closing sales, are the best way to succeed in the sales role.

Tags:

Humour | Sales | Thought Tweets

Strategic first, creative when necessary, and always specific

by Rick Baker
On Aug 19, 2010
My friend Terry De Witte says that. I mean, he says “strategic first, creative when necessary, and always specific”.
 
The last time he said it, I said I planned to write a blog about it.
 
Now, the challenge is – I didn’t ask Terry to explain what he means when he says “strategic first, creative when necessary, and always specific”.
 
I intentionally didn’t ask him to explain what he meant because some thoughts came to mind quickly and I wanted to test if the initial thoughts I received were similar to or different from the message he was trying to deliver.
 
So, Terry will have the right to veto everything to follow.
 
“Strategic first, creative when necessary, and always specific”
  1. Strategic first: This resonated because the first time I read them I borrowed Napoleon Hill’s words ‘Plan Your Work and Work Your Plan’. While the thoughts have more texture than a simple sequence that starts with planning and follows with working, the guidance of plan first then work later is solid. And strategic planning is the elite business function…it envelopes the other business functions. It is tough to argue with the wisdom of doing at least a little strategic planning ahead. It would be unwise to ignore advice such as this, which comes in so many forms [and I will spare you from those forms and clichés…except for mentioning ‘Measure twice and Cut once’]. 
  2. Creative when necessary: My immediate thoughts were ‘don’t make change for the sake of change’ and ‘don’t fear change’. Also, Seek Simple….Seeking Simple is one of my philosophies. Sometimes very simple solutions are unhidden yet unseen right before our eyes. We don’t see them because we are seeking the complex. Sometimes we are seeking the complex because we feel a need to create…we place a high value on creativity. And, sometimes the perception of that high value clouds our ability to Seek Simple. Putting it another way, often creativity is overkill. However, we better be creative when necessary. We must take a balanced approach to creativity.  
  3. and always specific: Again, my immediate thought was a lesson learned from Napoleon Hill. Napoleon Hill taught 11 Major Attributes of Leadership. Attribute 9 is “MASTERY OF DETAIL. Successful leadership calls for mastery of details of the leader’s position.” Carrying that to another level, most achievements of significance require mastery of details. We are more efficient and more effective when we master the specifics: examples include specifics of process, specifics about people, specifics of communication, and, of course, specificsabout ourselves.
OK Terry – how did I do?
 
References:
 
Napoleon Hill: www.naphill.org

Tags:

Entrepreneur Thinking | Seeking Simple!

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