Rick Baker Thought Posts
Left Menu Space Holder

About the author

Name of author Rick Baker, P.Eng.

E-mail me Send mail
Follow me LinkedIn Twitter



<<  April 2024  >>

View posts in large calendar

Recent Comments

Comment RSS

@GKWCC #P2P: CEOs see polarization - people offering too-low, unprofitable pricing...this is not good & not sustainable!

by Rick Baker
On Jan 9, 2013

The @GKWCC #P2P series of thought tweets contains ideas, quotes, & suggestions provided by local business leaders at "CEO Peer-to-Peer" group meetings, sponsored by the Greater Kitchener Waterloo Chamber of Commerce.

The goals of the thought tweets: to help local business leaders and to promote the sharing of business thoughts.

The thoughts expressed are not opinions of the Greater Kitchener Waterloo Chamber of Commerce...they are opinions of local business leaders who are Chamber members and participate in the Chamber's CEO P2P program.


Greater KW Chamber - CEO P2P Groups | Leaders' Thoughts | Marketing

Thought Tweet #640

by Rick Baker
On Dec 28, 2012

Thought Tweet #640 Rather than loud blaring and flashing your products and services, try simply explaining why you are building them.


The Thinking Behind The Tweet

Inspired by a combination of Simon Sinek's "Discover Your Why" [The Golden Circle of Why-How-What] and Mark Weber's approach to conflict resolution [the Interests-Rights-Power Circle].


Communication: Improving Communication | Marketing | Thought Tweets

So you think you have INSIGHT...

by Rick Baker
On Dec 18, 2012

Entrepreneurs have deal-doing insight.

Good salespeople have deal-doing Insight, which can be defined as:

  • a natural, deep capacity to understand people and situations,
  • a tuned intuition that identifies patterns & trends, and
  • an ability to see gaps and know ways to fill them.

True entrepreneurs and salespeople possess a set of natural talents that work together to create insight strength.

As one example:

Consider Ideation and Intellection...the ability to imagine ideas and the ability to think about and understand ideas. These are two distinct aspects of Talent: that is, to a degree they can be viewed as distinct. Ideation and Intellection are 'intertwined'. Many people tend to be 'set' in one mode or the other. As a result - few people possess the ability to shut off Intellection in order to free up Ideation. Few people possess the ability to set aside judgment and replace it with open-mindedness or free-flowing creativity. Indeed, very few people can switch back and forth between Ideation and Intellection. Most people get stuck in thought ruts...thought habits.

Q: Can a person develop Insight Strength?

A: Absolutely - Yes!

Here's a great way to start - read some of Edward de Bono's work.

Applaud curiosity.

Spend more time with inwords.

Remember - deal-doing insight can be converted into fortunes. 

Figuring People Out?

by Rick Baker
On Dec 13, 2012

People have been trying to figure out other people for a long, long time.

People-patterns have existed for millennia.

For example, consider archetypes.

An archetype is a broadly accepted description of a pattern of human behaviour.

Below are examples of archetypes obtained through a simple internet search.

Interesting to note the similarities and also the grouping nuances & differences.

The question:  Do archetypes and related pattern-tools such as personas actually help marketing efforts?











Marketing | Personalities @ Work

Thought Tweet #619

by Rick Baker
On Nov 29, 2012

Thought Tweet #619 The need for clear differential advantage and crisp value propositions is increasing.


The Thinking  Behind The Tweet

Social media has created a huge volume of information - available and accessible to buyers. And, buyers do their homework. They can sift the chaff of lame marketing and sales thoughts with the blink of a mouse or keypad.

Social media has created a huge volume of information - available and accessible to strategists and marketers. And, it can overwhelm strategists and marketers. Time to get back to the "PQS basics".


Marketing | Sales | Thought Tweets

Thought Tweet #615

by Rick Baker
On Nov 23, 2012

Thought Tweet #615 Marketing is about knowing client needs, discovering insights, & 'packaging' help.


The Thinking Behind The Tweet

Sales is about persuasive people interactions, listening, confirming needs, & closing.


Marketing | Sales | Thought Tweets

Copyright © 2012. W.F.C (Rick) Baker. All Rights Reserved.