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Name of author Rick Baker, P.Eng.

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Thought Tweet #619

by Rick Baker
On Nov 29, 2012

Thought Tweet #619 The need for clear differential advantage and crisp value propositions is increasing.

 

The Thinking  Behind The Tweet

Social media has created a huge volume of information - available and accessible to buyers. And, buyers do their homework. They can sift the chaff of lame marketing and sales thoughts with the blink of a mouse or keypad.

Social media has created a huge volume of information - available and accessible to strategists and marketers. And, it can overwhelm strategists and marketers. Time to get back to the "PQS basics".

Tags:

Marketing | Sales | Thought Tweets

Thought Tweet #618

by Rick Baker
On Nov 28, 2012

Thought Tweet #618 What we do not know has never increased so quickly....choose focusing over fretting.

 

The Thinking Behind The Tweet

Alvin Toffler predicted it. Now, we're up to our ears in it. 

People are strong when they have talent, opportunity, knowledge, and skills. While the knowledge requirement is growing exponentially, so are the opportunities. 

People have not changed.

People need to focus more....and that takes more work because of the escalation of interruptions. [There's a lot going on out there.]

***

"If you're not moving forward as a learner then you're moving backward as a leader."

John C. Maxwell

'The 360 Leader', (2007)

Tags:

Brain: about the Human Brain | Change: Creating Positive Change | Thought Tweets

Thought Tweet #617

by Rick Baker
On Nov 27, 2012

Thought Tweet #617 Eagerness to know what you don't know: there's a key to growing profitable business.

 

The Thinking Behind The Tweet

We live in an interesting time.

What we don't know has never increased so quickly.

The need to learn specialized knowledge that links our product/service to our clients' wants/needs has never seen such change.

Tags:

Questions?: The Art of Asking Good Questions | Thought Tweets

Thought Tweet #616

by Rick Baker
On Nov 26, 2012

Thought Tweet #616 Will you continue to watch TV when commercials take up 40 minutes of each TV hour?

 

The Thinking Behind The Tweet

Over the years, the amount of TV commercials has crept up from about 10 minutes per hour of TV to about 20 minutes per hour of TV. Will you continue to watch TV when the amount of commercials is greater than the amount of TV show?

Before you answer: Less than 20 percent of workers worldwide say they are actively engaged and enjoying their work.” Brendon Burchard, 'The Charge’, (2012)

Will people accept that sort of mix from their TVs too?

Tags:

Beyond Business | STRENGTHS: People-Focused for Success | Thought Tweets

Thought Tweet #615

by Rick Baker
On Nov 23, 2012

Thought Tweet #615 Marketing is about knowing client needs, discovering insights, & 'packaging' help.

 

The Thinking Behind The Tweet

Sales is about persuasive people interactions, listening, confirming needs, & closing.

Tags:

Marketing | Sales | Thought Tweets

Thought Tweet #614

by Rick Baker
On Nov 22, 2012

Thought Tweet #614 "The power of the incomplete works because the human mind hates loose ends." "Confused shapes arouse the mind." 

 

The Thinking Behind The Tweet

The first quote is by Steve Jones, 'Brand Like A Rock Star', (2012).

The second quote is attributed to Leonardo Da Vinci, (1452-1519).

"Unfinished business gnaws away at brain energy." ...in other words, "If it's in sight, it's in mind."

Tags:

Brain: about the Human Brain | Thought Tweets

Copyright © 2012. W.F.C (Rick) Baker. All Rights Reserved.