by Rick Baker
On Jun 20, 2011
Sales Tweet #241 Ernest’s on a diet. The Boss is enjoying it…“Yoghurt , that’s the only culture Ernest has”.
The Thinking Behind the Sales Tweet
The Boss is always picking fun at Ernest. Actually, Ernest is just a bit overweight. He is at that age where everybody recommends an annual physical check-up. So, Ernest visited his doctor, Dr Jekyll. The good doctor helped Ernest understand that being overweight is an expanding problem…that shouldn’t be taken lightly. And he prescribed placebo pills for Ernest: “Here Ernest. Take these pills. Open the bottle every morning and drop the pills on the floor. Bend over and pick them up…one at a time. Put them all back in the bottle. Don’t swallow any. See me in 12 months.”