by Rick Baker
On Aug 31, 2011
Sales Tweet #293 Your 'prospect' claims to want the lowest price. That’s it. The lowest price…what do you do?
The Thinking Behind the Sales Tweet
Remember this...the reality: the cold, hard facts like lowest price aren’t the things that matter. What matters is ‘how people feel’, how they perceive the experience. Neither selling nor buying is about ‘lowest price’. ‘The lowest price’ is fleeting ...it will soon be forgotten. It will always be forgotten. However, perceptions will not. When the buyer feels good...we have sold. If the buyer maintains a good feeling over time then we have a business relationship. Buyers need help ‘packaging’ their purchase. So...help them ‘package’ their purchase.