by Rick Baker
On Nov 10, 2010
If you do not have a Marquee Client then it would be worth your while to figure out how to solve that problem. You could make that your #1 priority.
If you do have one or more Marquee Clients, then…well done. You have one of the most-important ingredients.
Your business-success recipe calls for this ingredient, your Marquee Clients.
How do you know if you have Marquee Clients?
Marquee Clients have these sorts of qualities:
- They are well-known in your target market area
- They are respected
- They are successful
- They are growing and vibrant
- They illustrate leadership qualities in their market sectors
- They employ business leaders
- They employ community leaders
When you serve a Marquee Client you prove your strength and your capability.
Marquee Clients validate your ability to live up to your word.
As the Heath Brothers say, in their Sinatra Test…‘if you can make it there you can make it anywhere’.