by Rick Baker
On Nov 25, 2011
Thought Tweet #355 Knowledge can backfire.
The Thinking Behind the Sales Tweet
Selling, for example, has little to do with the technical things you know and/or can talk about. As time goes on, sales people learn more and more about the product/service they sell. Human nature being what it is they cannot resist sharing with prospects all the technical stuff they know. As they do this, they talk too much and listen too little. They educate the customers. The customers applaud. But, your Sales fall off.