by Rick Baker
On Dec 1, 2009
There are simple ways to ensure profitable business.
WARNING TO READER
I did not write – There are easy ways to ensure profitable business.
[Work is required]
There are simple ways to ensure profitable business. I call one of those simple processes Leading With Revenue.
ANOTHER WARNING TO READER
I am assuming here, money
is an issue.
If you have no issue with money – if you have more than plenty – this blog may not be of any Value.
Leading With Revenue summarized:
- Start with a product or service Idea, backed by Specialized Knowledge
- Test your thinking – This Idea Should Work! [if that’s what you think then go to next step]
- Do a little product/service development work [to proof your Idea]
- Come up with a Value Proposition, which answers – Why will Clients want to buy this?
- Start with a suspicion of what you think Clients may want to buy
- Select some trusted best-prospect Clients [real people, not paper-demographics]
- Meet, talk, but mostly Listen as these Clients tell you if this Idea will work for them
- If these Clients give concrete positive signals - Yes, I will buy - then go to the next step
- Fine-tune the Value Proposition to align with what Clients have told you they want to buy
- Set Pricing to cover cost/benefit and risk/reward [for all parties]
- If problems arise at that last step – from your or the Clients’ perspective - then go back to at least step #4
- Ensure everything meshes with your company’s Unique Selling Proposition…or go back to at least step #4
- Quickly, set simple marketing & sales action plans
- Quickly, take action to sell to those Clients whom you have been told [or you believe] want to buy
- Watch, Listen, and Monitor sales results…the Clients’ actions will tell you what you need to know
- Fine-tune the product/service as required to match what Clients show you they want to buy
- If product/service fine-tuning is not possible or practical then go back to at least step #4
Over the last two years, we have seen some folks Leading With Revenue.
And, we have seen lots of folks not Leading With Revenue.
I will provide examples of each at the next blog…