There are simple ways to ensure profitable business.
One way is Leading With Revenue, which I have talked about in my last 3 blogs.
In the last blog, we looked at a couple of examples of how a Leading With Revenue approach can help businesses succeed. I am going to provide another example and some comments about the hands-on application of the philosophy I call Leading With Revenue.
Angel investors have an interesting relationship with Leading With Revenue.
This is important when new products/services are invented and the entrepreneurial process is under way. In a similar way it should also be important when a company wishes to obtain funding, say an equity injection, to cover an expansion into new products, new services, or new territories.
Angel investors, and equity investors in general, ought to contribute to Leading With Revenue rather than replace the need for Leading With Revenue.
The Road Map:
I view strategic planning as the elite business function. The drive to business growth can follow several routes. One avenue is Leading With Revenue. It is not the only avenue. However, it is an avenue that will get us to the destination – financial success. Business people can drive alone or they can drive with partners. If they choose to have equity partners then they and their equity partners should be in synch…working from the same map, using the same compass, etc. Including a discussion of Leading With Revenue at the strategic planning stage is a good way to prepare to start your engines. Leading With Revenue is a strategic philosophy and a strategic-thinking tool.
Hair-Pin Turns In The Road:
When we drive at selling, from time to time, we encounter rough weather and troubling road conditions. If we have no guidelines – no maps, no road signs, no shoulders, no medians, no bumper blocks, no danger signs – then sooner or later we find ourselves off the road and in the ditch, or worse. The step-by-step process of Leading With Revenue provides a solution. Leading With Revenue is a tactical tool, for testing everything from product development to sales efforts.
I hope Leading With Revenue provides to you the comfortable feeling it has provided to me.
This is the last blog in this Leading With Revenue series.
In the next blog will begin to explore eCRMine…