by Rick Baker
On Sep 13, 2010
Sales Tweet #41 Your Top 10 Clients: what are their proudest achievements? If you don't know then start asking today.
The Thinking Behind the Sales Tweet
If you understand the things that cause your Clients to feel positive emotions like personal pride then you will probably find some common ground for building a relationship. Often, the Client's office provides signals: pictures of family, pictures of pets, pictures of boats or cars, diplomas and awards, etc. Some Clients are not so 'public' and do not display things. They still may enjoy the opportunity to share stories of proudest moments with you.