by Rick Baker
On Sep 16, 2010
Sales Tweet #44 You make embarrassing, little 'human' mistakes: share a personal story with a buyer today.
The Thinking Behind the Sales Tweet
Obviously, judgment and discretion is required…and we shouldn’t overdo it. But, don’t be uncomfortable sharing some personal things with buyers. Most people like stories and many people like the personal touch. Be careful not to be too personal too quickly. And, pay attention to reactions. Does the Buyer 'clam up'...letting you know you better ease off? Does the Buyer reciprocate, sharing his or her stories with you?