Sales Tweet #100 What do the purchasing people at your company do with all the brochures they get from sales people?

 

3 points here: (1) In general: Sales people can learn from Purchasing people and vice-versa…so, we should encourage them to talk and help one another. (2) Specifically: Maybe your Purchasing people will be able to guide your Sales and Marketing people about brochures and how they help or do not help the Sales process. (3) About brochures and handouts: we must not assume they contain value for our Clients and Probable Clients – we must prove it and we must revisit that proof frequently to make sure our written sales-support ‘tools’ have not become stale dated.