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Name of author Rick Baker, P.Eng.

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Sales Tweet #113

by Rick Baker
On Dec 22, 2010
Sales Tweet #113 Ernest Seller froze his hands last night, putting up the Christmas lights.
 
The Thinking Behind the Sales Tweet
Frozen hands…well that’s a heck of an improvement over December 22nd last year. Last year, December 22nd, when Ernest Seller was out there in the howling wind and blinding snow putting up the lights he noticed his canoe had escaped its moorings and found its way to the neighbour’s front garden. Ernest snuck over to check it out and discovered his canoe was full of ice and snow…weighing about a thousand pounds. But, as you know, Ernest is no quitter. He hacked at ice and snow. He tugged and pulled at the canoe until, finally, it became free from its garden snowdrift. Unfortunately, when Ernest tried to turn the canoe over to empty it he slid underneath it and trapped one of his legs. It truly was a near-death experience. Ernest’s feeble moans and screams went unheard as he lay trapped in his neighbour’s garden, craning his neck so he could peer through their front window and watch them sipping cups of holiday cheer, by their cosy fireplace, enjoying all that wonderful Christmas music. When Ernest finally freed himself…well…let’s just sum it up by saying the Seller family went without Christmas lights last year.

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Thought Tweets | Ernest Seller

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