by Rick Baker
On May 30, 2011
Sales Tweet #226 Ernest tried an interesting exercise: for a day, he tried to remove the word ‘BUT’ from his vocabulary.
The Thinking Behind the Sales Tweet
The problem is he picked the worst day to try it. The day started with a meeting with his favourite Client - Mr. Kaye. Ernest was explaining the positive-communication idea he had learned to Mr. Kaye. Ernest said, "I learned BUT is a negative word. We need to remove the word BUT from our vocabulary. We will communicate better if we replace the word BUT with the word AND. " When Mr. Kaye heard that he said, "OK Ernest, I am going to give it a try...here it goes...If you don't stop annoying me, Ernest, I am going to kick your AND."