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Sales Tweet #244

by Rick Baker
On Jun 23, 2011
Sales Tweet #244 The difference between ordinary and extraordinary is that little extra. [Anonymous]
 
The Thinking Behind the Sales Tweet
I enjoy the English language…all those puns and plays on words and all the opportunities for double or more entendre. This saying is sticky…a little ‘extra’ plus ‘ordinary’ makes ‘extraordinary’. Certainly, this is technically correct. Possibly, it is theoretically correct. But, is it practically correct? Regardless, we can conclude: it doesn’t take a huge effort to be more than ordinary. We just need to do a little extra. That’s why I like this saying.

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Beyond Business | Thought Tweets

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